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What is CRM?

Customer Relationship Management (CRM) is a business strategy that combines processes, people and technology to help you attract prospects, convert them into customers and earn their loyalty to maximize lifetime value to the business. The goal of CRM is to gain insight into the behaviour and value of customers to provide them optimal service and retain the relationships.

CRM from the Information Technology Perspective

Although CRM is much more than software or technology, CRM software is a necessary enabler to achieve most CRM strategies and objectives. From an information technology perspective, CRM business systems deliver customer information combined with operational, analytical and support tools that enables its users to provide customers with a consistent and superior customer experience.

Why use CRM software?

CRM systems improve communications, increase profitability and reduce operational costs by automating business processes and streamlining the way customer facing staff work. By consolidating customer related information from marketing, sales, customer service and other functions, CRM systems make it easier to collaborate around a 360-degree view of your customers.

With CRM for sales and marketing, you can:

  • Improve lead generation and win more business through better lead tracking and management
  • Provide deep visibility into sales pipeline, opportunity details and quickly produce accurate sales forecasts
  • Run more successful and cost-effective marketing campaigns through better targeting
  • Bring in higher quality leads through better prospecting, market intelligence and profiling
  • Encourage, enforce and track best-practice sales methodologies you want in your sales teams

With CRM for customer service, you can:

  • Respond more effectively to customer enquiries with instant access to a complete view of all customer interactions
  • Stay in control with service reporting and analytics
  • leverage the best solutions to customer problems using knowledge management
  • Cross-sell and up-sell as part of the natural interaction

Why choose Microsoft Dynamics CRM?

There are a wide variety of reasons businesses choose Microsoft Dynamics CRM. At Innodan, we are strong advocates of technologies that help businesses overcome the change which is typically required to achieve new business goals. CRM systems, which support and/or automate integrated customer processes, often include changes in the way users do their day-to-day jobs. The fact that most of us are adverse to change makes people and their sensitivity to change to the most difficult component to a CRM system’s success. This is where Microsoft Dynamics CRM shines. It not only looks and feels familiar; to many it is the same. Most employees are familiar with Microsoft Outlook, one of the world’s most popular email software applications. Microsoft Dynamics CRM work from within Microsoft Outlook and give your direct access to customer information without ever needing to change screens.

More reasons to consider:

  • Ease of Use - The product has been consistently developed with ease of use in mind, and has always aimed to work the way its users do
  • Flexibility - Microsoft Dynamics CRM delivers on the concept of 'xRM' or 'Anything' Relationship Management. It is a highly customisable solution which can be tailored to countless customer-facing business process requirements
  • Functionality - Microsoft Dynamics CRM offers some of the broadest range of features and functions available
  • Integration with Outlook and other software - Microsoft Dynamics CRM works directly from Outlook and integrates with other Office applications as well as our Marketing Automation solution
  • Reliability - Microsoft CRM is a robust, extensively used, trusted CRM solution with a full roadmap detailing development guaranteed well in to the future
  • Affordable - Despite its power, extensive features and deep functionality, Microsoft Dynamics CRM is one of the most cost-effective solutions available. Microsoft Dynamics CRM Online in particular is highly competitive in comparison with other cloud-based CRM solutions
  • Choice of deployment options - Microsoft Dynamics CRM 2011 is available on-premise, hosted or in the cloud, so you can choose the deployment option most suited to your business strategy

How to get started?

The easiest way to get started is to call one of our CRM consultants to discuss your requirements directly. Alternatively, you can register for a 30-day free trial of Microsoft Dynamics CRM and work with our CRM consultants (free of charge and no obligations) to help you make an informed decision on CRM for your business.